Job Description
This role is focused on building and scaling the social media presence of a growing corrugated packaging company. The successful candidate will develop and execute a results-driven social media strategy across TikTok, Instagram, and Facebook, aimed at increasing brand awareness, attracting high-quality leads, and engaging a targeted business audience.
This is a remote role suited for a proactive, creative, and data-driven professional who can take ownership of day-to-day social media operations. The ideal candidate is comfortable working independently, creating compelling content, and continuously optimizing performance to drive measurable growth in a competitive market.
What You’re Required To Do
- Content Creation & Production: Create high-quality content (videos, graphics, captions) that showcases PackPal products, client work, and packaging use cases.
- Short-Form Video Execution: Plan, shoot, and publish engaging short-form videos for platforms like TikTok and Instagram Reels.
- Content Strategy & Planning: Develop and manage a content calendar aligned with product drops, campaigns, holidays, and key business moments.
- Platform Management & Publishing: Own day-to-day posting across all platforms (Instagram, TikTok, Facebook), ensuring consistency and quality.
- Content Optimization: Adapt and format content for each platform to maximize engagement, reach, and performance.
- Trend Monitoring & Creative Direction: Stay updated on social media trends, sounds, and formats, and translate them into relevant content for the packaging industry.
- Audience Engagement & Community Growth: Actively engage with relevant brands and audiences to grow visibility.
- Campaign Development & Collaborations: Suggest and execute campaigns, partnerships, and collaborations to expand brand reach and attract new clients.
- Product & Brand Storytelling: Turn packaging products and client success stories into engaging, relatable, and visually appealing content.
- Performance Tracking & Reporting: Monitor metrics (reach, engagement, growth) and provide actionable insights to improve content and strategy.
- Market & Competitor Research: Analyze competitor activity and industry trends to inform content ideas and positioning.
- Internal Collaboration: Work closely with marketing, sales, and production teams to ensure content aligns with business goals and offerings.
Skills You Need To Succeed In This Role
- Content Creation Expertise: Strong ability to create high-quality visual and video content across platforms, especially short-form (TikTok, Instagram Reels).
- Platform Knowledge: Deep understanding of TikTok, Instagram, and Facebook, including trends, formats, and best practices.
- Creative & Trend Awareness: Highly creative with a sharp eye for trends, viral content opportunities, and culturally relevant moments.
- On-Camera & Editing Skills: Comfortable shooting and editing content.
- Brand Storytelling: Strong sense of brand voice and ability to translate products into engaging, audience-focused stories.
- Communication Skills: Excellent written and verbal communication with strong attention to detail.
- Adaptability in Tone & Style: Ability to tailor messaging based on platform, audience, and campaign objectives.
- Analytical & Data-Driven Thinking: Experience tracking performance metrics and using insights to improve content and strategy.
- Organization & Time Management: Highly organized with the ability to post consistently and on time.
- Tools & Technical Skills: Proficiency in social media, editing, and analytics tools and platforms (e.g., Canva, Capcut, Meta Business Suite, Google Calendar, Google Sheets, etc.).
- Experience Level: 2–3+ years of experience managing social media or content for a brand (DTC, retail, or lifestyle brands preferred), with a strong portfolio of past work.
If you feel you’re the right fit for this job, submit your application by 29th May 2026.
About PackPal
PackPal is a growing packaging solutions company that helps businesses elevate their brand through high-quality, custom packaging.
From mailer boxes and product packaging to accessories like dividers and protective materials, we work with businesses across industries to create packaging that is both functional and visually impactful.
At PackPal, we combine creativity, efficiency, and customer-focused service to deliver solutions that support our clients’ growth and brand identity.